日期：2006-7-13 15:02:00

  c)        练习篇

案例分析的解题思路
        明确问题类别
        提问
        选择模型和工具
        要求数据
        收集、分析数据
        得出结论


Practice 1 分门别类
i.        市场进入
A multi-billion dollar consumer brand product manufacturer is considering introducing its flagship brand into Asia. What would you advise?
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先向你的面试官询问一些基本的信息：
?        Why has the company engaged our services?
?        What are the risk factors associated with this project?
?        What is the timing for our involvement with this client and this project?
?        What is the nature of the client's business? What is their flagship brand?
?        What business unit within the organization has engaged us?
在得到这些基本信息之后，你需要了解更多有关这一项目的内容。因此你有必要问一些更具体更细节性的问题。现在我们假设面试官针对你这些问题给出的答案是这一项目需要选择一个软件包使贸易交易额的升级自动化，为进入亚洲市场做准备。接下去你就可以围绕这一重要信息继续提问，直到找出最后答案了。
?        Have any vendors been identified for the selection? If so, whom?
?        What is the timeframe for the package selection?
?        What client staff will be participating in the project? What are their roles in t